Logo Design – Waxahachie Chamber of Commerce
The Chamber decided on color scheme and typography, and they wanted me to:
- Draw and design the logo
- Create a flat design that would work well on digital and print media
- Capture the character of the Courthouse
- Be unique from several local businesses which have also incorporated some portion of the Courthouse into their logo
I started by vising the Courthouse and taking a picture from the angle the logo would be designed from.
I noticed a “W” shape from that perspective that I knew needed to be in the final version of the logo.
Then I took it into Photoshop and applied several filters to observe what features of the building stand out.
I also did an auto-trace in Illustrator to see if I would get a different result as well as to see how light influenced the key features of the building.
After several iterations, we arrived on a final design.
And there’s the “W” for Waxahachie at the bottom of the logo.